“AEVA helped to significantly improve the efficiency of our lead generation process, something that we’ve been trying to perfect for years. AEVA made it happen almost instantly.”
Thomas McFadden, M.D.
CEO and Plastic Surgeon
AEVA Case Study – Advanced Cosmetic Surgery
Advanced Cosmetic Surgery
Increased their website conversions by 230% – Resulting in an additional $270,000 of revenue year one.
ABOUT THIS CASE STUDY
Advanced Cosmetic Surgery is an established plastic surgery practice based in Greenville, South Carolina.
Its team consists of two experienced plastic surgeons, five nurse practitioners injectors, two licensed estheticians, two surgical coordinators, and a non-surgical coordinator. They provide some of the best cosmetic and aesthetic services and procedures in the state of South Carolina.
GOALS
Sought a better way to engage, follow-up, and provide prospective patients with the experience they desired.
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Increase in conversions
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New customers
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New leads generated
The Challenges
SEARCHING FOR A BETTER WAY TO ENGAGE, FOLLOW UP, AND ENTICE PROSPECTIVE PATIENTS WITH THE EXPERIENCE THEY DESIRE
Advanced Cosmetic Surgery of Greenville CEO Thomas McFadden, M.D. was able to build a very successful practice with a minimal marketing spend of about $250k annually.
They did well with minimized marketing efforts, but still, Dr. McFadden was ready to take his practice a step further. He wanted to expand the practice and become even more efficient.
Dr. McFadden wanted a more detailed marketing report of where new leads were going and how they were interacting with the practice.
He needed a solution for being able to track the leads he was getting in a clear, concise, step-by-step process. Dr. McFadden realized there was a gap between website traffic and converted, revenue-generating patients.
AEVA helped him see just how many potential new patients were lost in translation from initial interaction to website engagement to scheduling an appointment to, finally, having a procedure or service performed. The solution was an advanced CRM system geared toward tracking aesthetic patients.
The Solution
AEVA TRACKS NEW PATIENTS, AUTOMATICALLY FOLLOWS UP, AND SIMPLIFIES SCHEDULING
AEVA’s state-of-the-art lead tracking technology came highly recommended. Upon further investigating, Dr. McFadden saw that the AEVA team was competent and capable, with a vast array of knowledge and experience in the aesthetic Industry.
The set-up process was quick and easy. AEVA team members stood by ready to answer any questions or concerns that arose. With this new aesthetic software, Advanced Cosmetic Surgery now had:
Automation Tools
Consistently following up with leads takes time and manpower. AEVA offers tested and proven automated responses triggered to patients at key points in the funnel, increasing conversions.
Strategic Lead Segmentation
AEVA’s software system tags leads based on where they entered the funnel, be it an ad, a contact form, or an opt-in offer. With the click of a button, those leads can be segmented in AEVA and targeted as a group for a specific promotion.
Simplified Visualization
AEVA’s user-friendly dashboard gives a clear view of new leads, revenue data, and conversion metrics, making it easy to track campaign performance and overall lead generation.
The Result
NEW LEADS DOUBLE, REVENUE AND CONVERSIONS RISE DRAMATICALLY IN YEAR 1
AEVA more than doubles new leads in Year 1.
The year prior to having AEVA, Advanced Cosmetic Surgery had 732 new website leads and converted 112 of them for a conversion rate of 15%. After adding AEVA to their marketing tool belt, their website produced 1,111 new leads and converted 209 of them for a conversion rate of 34.5%. The overall result is a stellar 230% increase in conversions.
In the first year, this big leap resulted in an increase of $270,000 in revenue from new online leads. Since first using AEVA, Advanced Cosmetic Surgery reports a continued growth of new patients and also a re-engagement of existing patients pursuing further services and procedures.
Advanced Cosmetic Surgery excels in search engine rankings. They rank highly for numerous cosmetic terms in their area, pushing significant traffic to their website. AEVA amplifies that marketing strength by turning more of those leads into revenue. They’ve seen increased growth in multiple areas, including both surgical and non-surgical procedures.
Dr. McFadden loves the opt-in structure design integrated with AEVA’s lead management tracking. The opt-in offer entices new leads to schedule, book, and complete services. Dr. McFadden is thrilled with the results. He’s gained more market growth in his city and surrounding cities. He recommends the AEVA software to other plastic surgeons he knows across the country to help them build their practices.