--- title: "Med spa social media marketing done well" description: "Med spa social media is short video we make from your own footage. AEVA Digital films at your practice, cuts each feed and lands every DM on one patient record." url: https://aevadigital.com/marketing/social-media --- 1. [Home](/) 2. [Growth Engine](/marketing) 3. Social media # Med spa social media marketing done well. Med spa social media is short video we make from your own footage. AEVA Digital is a provider of med spa social media. [Book a demo](/book-a-demo) [See the work](#social-work-title) After the DM Her DM lands where your front desk already works - DM asking about Sculptra Instagram · Practice OS inbox · 9:41 am - Consult booked for Oct 28 Front desk books it · same patient record - Payment posts to her record Her first DM stays on file Runs on Lands on Her patient record Chloe Ansel First message came in on Instagram Matched 1. Oct 6 Tue First touch Instagram DM asking about Sculptra 2. Oct 6 Tue Appointment Consult booked for Oct 28 with Priya Raman 3. Oct 28 Wed Checkout POS payment $800, Visa ending 7731 Attributed revenue $800 Practice OS, contact attribution. Demo data. ![Dr. Jeanine Downie of Image Dermatology in a vertical social video on why she recommends Sculptra, shown whole on an iPhone](/_astro/downie-sculptra-poster.BXZEFqMj_Za82BM.webp) Watch the work ## Short videos, filmed at your practice. Here's one of ours. Our editors cut this Emsella video for Boutiq Medical Clinic, one of several edits we've made for the clinic. Captions and the full transcript are below. ![A hand at the controls of the Emsella chair at Boutiq Medical Clinic, the opening frame of the social cut, shown whole on an iPhone](/_astro/boutiq-emsella-poster.BfxTGm3I_ZxIqRF.webp) Boutiq Medical Clinic social cut Social cut · Boutiq Medical Clinic, Emsella. Filmed by AEVA. Read the transcript The work ## Your providers, in your own feed. AEVA's own photo and video team shoots on site, and our editors cut that footage for each platform. That's why the providers, products and treatments in your posts are yours, not stock. Runs on Featured practices ### Image Dermatology and Advanced Cosmetic Surgery - Image Dermatology - Advanced Cosmetic Surgery - Boutiq - Institute for Ageless Living Dr. Jeanine Downie, Image Dermatology. We run Dr. Downie's Instagram, TikTok and Facebook every day. Her short videos cover skin cancer, melasma and the treatments she offers, and our editors cut them, subtitles on. Her audience is real, with no bought followers or engagement. Dr. Thomas McFadden, Advanced Cosmetic Surgery. We built the practice's YouTube channel from scratch, every part of it. As of November 2026 it has 4.31K subscribers and about 1 million views across 61 videos. Its top videos, on fat transfer breast augmentation and facelifts versus mini facelifts, have 186K and 174K. Every subscriber and view is real, with no bought followers or engagement. - ![Dr. Jeanine Downie of Image Dermatology in a vertical short on why she recommends Sculptra, shown whole on an iPhone](/_astro/downie-short-poster.D5i6kQzR_1z8RiN.webp) ### Image Dermatology Short with Dr. Jeanine Downie Edited by AEVA - ![A Sculptra box and vial on a counter at Boutiq Medical Clinic, the opening frame of the 9:16 cut, shown whole on an iPhone](/_astro/boutiq-sculptra-poster.BCv61QaO_ZTNp0o.webp) ### Boutiq Medical Clinic 9:16 cut, Sculptra Filmed and edited by AEVA - ![The red light bed at Institute for Ageless Living, the opening frame of the 9:16 cut, shown whole on an iPhone](/_astro/ifal-redlight-poster.KYgF2RbK_Z1LParv.webp) ### Institute for Ageless Living 9:16 cut, red light bed Filmed and edited by AEVA boutiqclinic.com ![The Boutiq Medical Clinic home page, open in Safari on an iPhone Duo and shown whole](/_astro/boutiq-clinic-site.ByYTi-qG_1tKLcF.webp) The site behind the feed ### Boutiq Medical Clinic Website home page - Designed and built by AEVA The Boutiq home page patients see today - Hero video plays live Background video, live on the home page - Same team, both sides AEVA builds the site and edits the videos [Open the page](https://www.boutiqclinic.com/) The Boutiq site in Safari on iPhone Duo, shown whole. Deliverables ## What your practice gets from us every month. We plan the month with you and cut new videos from your practice's footage for each feed. DMs reach your front desk in one inbox. ### One month with your social team Four jobs that run your social each month Repeats every month Week 1Week 2Week 3Week 4 - Plan Topics your patients ask about The month's topics - Edit Per platform and per treatment New cuts from your own footage - Follow up DMs and Messenger chats, one inbox DMs reach your front desk while they're still warm - Review Bookings that started on social Next month planned from what booked Every month, you and an AEVA expert go over the month's posts and which DMs turned into bookings. Accountable people ## Who does the work, and what stays with you? We plan, film and edit. Your providers stay the faces on camera. Every practice works directly with an AEVA expert, whatever the plan. AEVA's social experts Work this calendar with you, every month - - - - - Experts answer for the results. How it starts ## From kickoff to the first report. Six steps run from kickoff to your first report, and an AEVA expert goes through each one with you. 1. Kickoff We meet to talk about how your practice runs and the treatments you want to grow. 2. Account access You connect Facebook and Instagram in Practice OS, so Instagram DMs and Messenger chats land in one inbox. 3. Shoot day Our own photo and video team flies in to shoot treatments, staff and the space. 4. Edit Our editors cut that footage into short videos sized for each platform. 5. Posting Your posts go out on the calendar, and DMs land in Practice OS. 6. First report You and an AEVA expert review the posts and the DMs that booked. AEVA sets the dates with you at kickoff. How it connects ## How does a DM become a paid visit? Her Instagram DM lands on her patient record in Practice OS. The booking, the visit and the payment land on that same record, so you see where she started. What the patient does 1. The Reel She watches a Reel with your provider and sends the practice a DM. 2. The DM Her message lands in one inbox, right on her record. 3. The booking Your front desk books her consult. It goes on the same record. One patient record Every step writes to it What the practice sees 1. The paid visit She pays at checkout, and the sale posts to her record. 2. The report You see the DM, the visit and the sale on one record. ### Every step lands on one record. Here's what lands on her card. Nobody re-types any of it. - Logged from the first DM Instagram or Messenger, one thread - Booked on the record Consult, provider and treatment - Show-ups logged Check-in posts to the same card - Closed at the payment Sale lands next to her first DM - One patient history Messages, visits and payments together - No spreadsheets Nobody types a sale twice ![A Practice OS patient record for a demo patient, with her appointments, billing and payments, memberships and contact details next to her source channel, shown whole](/_astro/practice-os-contact-card.BYsZa07A_ZcStSh.webp) Practice OS, contact card with its source. Demo data. Proof · Elite Beauty Med Spa Zero to one, the hardest stretch. ## $0 to $2M in 18 months Opening day Month 18 Elite Beauty opened in January 2024, starting from zero. That figure is total revenue collected from opening through month 18. Established practices can be amplified far more easily. [Read the case study](/results/elite-beauty) ![Michelle Beltran, FNP-C, founder of Elite Beauty Medical Spa](/_astro/michelle-beltran-avatar.DYYcZMvN_ZKvl5q.webp) Founder interview Michelle Beltran, FNP-C Elite Beauty Medical Spa - ![A still from the Elite Beauty launch campaign brand film](/_astro/clip-launch-campaign.CRNsBNE1_1kRqeV.webp) The launch campaign Brand film, 15 s - ![The front desk at Elite Beauty Medical Spa](/_astro/clip-front-desk.DvIM0PVr_12o2kv.webp) How bookings reach the front desk Front desk walkthrough > “AEVA has more than doubled our leads, boosting revenue significantly. It also reduces staff follow-up work, making it even better.” Dr. Jeanine Downie Image Dermatology The details ## The fine print, in plain words. Here's who pays for what, who does the work and what you'll see each month. If we missed something, ask us on a demo. In short AEVA Digital runs med spa social media marketing on Instagram, TikTok and YouTube. We film at your practice, and our editors cut that footage for each feed. A DM from a post lands on a patient record in Practice OS. The booking, the visit and the payment land there too. [See how Practice OS reports revenue](/platform) ### Social media at a glance - Platforms - Your accounts Facebook and Instagram connect inside Practice OS - Footage Real footage from your practice - Who runs it An AEVA expert you work with directly - DM follow-up One inbox in Practice OS - What you see DMs, bookings and payments on one record Related ## Social media is one part of the Growth Engine. We run your paid ads, search, content and video too. Every lead lands on the same patient record in Practice OS. - [SEO and AI search Show up in local search and in the AI answers patients check first.](/marketing/seo) - [Expert content Pages, articles and answers written by people who know aesthetics.](/marketing/seo) - [Video Footage shot at your practice, cut to book patients.](/marketing/video) - [Reviews and reputation Review requests, monitoring and replies, on one record.](/platform/reputation-management) Questions ## Questions owners ask first. Owners usually ask us these first. What does AEVA's social media service include? AEVA's social media service covers planning, a shoot day at your practice and edits for each platform. You also get a monthly review with an AEVA expert. Which platforms does AEVA make medical spa social videos for? AEVA makes videos for Instagram, TikTok and YouTube. Each platform gets its own cut, edited from footage we shoot at your practice. Does AEVA use real footage or stock video? AEVA uses real footage. Our own photo and video team flies to your practice to shoot treatments, staff and the space. Stock images underperform great video and photos. Where do Instagram DMs and Messenger chats go? Instagram DMs and Facebook Messenger chats land in the Practice OS inbox, next to texts and calls. Each patient keeps one conversation thread across all of them. How can my practice tell if medspa social media brings in patients? Medspa social media DMs show up on one patient record, from first DM to booking and payment. Each month, an AEVA expert goes through it with you. Try - [Do you film at our practice?](/contact?q=Do%20you%20film%20at%20our%20practice%3F) - [What gets filmed on shoot day?](/contact?q=What%20gets%20filmed%20on%20shoot%20day%3F) - [How soon is the first report?](/contact?q=How%20soon%20is%20the%20first%20report%3F) ## Let's look at your feed on a demo. Bring your Instagram or TikTok handle and the treatments you want to grow. We'll show you what we'd film first.