--- title: "Cosmetic dermatology marketing and software" description: "AEVA's experts run cosmetic dermatology marketing that puts the doctor's expertise in search and social video, and Practice OS keeps each patient on one record." url: https://aevadigital.com/solutions/cosmetic-dermatology --- 1. [Home](/) 2. [Solutions](/solutions) 3. Cosmetic dermatology # Dermatology marketing that starts with the doctor's expertise [Book a demo](/book-a-demo) Dermatology marketing ## What is dermatology marketing? Dermatology marketing is how a dermatology practice gets new patients and keeps the ones it has. That covers search, social media, reviews and follow-up. In dermatology the doctor is usually the brand. People want to hear from the doctor before they book a filler or laser appointment. Your website and your search results answer their questions. Short videos show the doctor's work. After a treatment series, follow-up texts and emails bring patients back. Reviews tell the next patient what to expect. With AEVA, your marketing carries the doctor's expertise even when the doctor isn't in the room. Your marketing and your practice run on one record per patient, holding everything the practice knows about them. - Growth Engine - Practice OS ![The Practice OS patient app booking flow: a microneedling service, a provider, an October date and a 5:15 PM time picked for a demo patient.](/_astro/practice-os-mobile-booking-flow.BgTsX7ox_ZQpYxV.webp) 1. Found the doctor's answer Came from a search result 2. Saved as a new contact Their record starts here, demo data 3. Booked online Doctor and time held 4. Intake done early Consent signed before the visit 5. Review request sent On the same patient record Practice OS, patient app booking view. Demo data. Doctor-led marketing ## One dermatology patient, seen, booked, reviewed Here's an example of how that looks (it's a workflow, not a client result). A patient has a question about their skin and searches it. They find the doctor's answer on your website, and maybe they saw the doctor in a social video first. They book online. The visit gets charted and a review request goes out afterward. The booking, the visit and the review request all sit on the same patient record in Practice OS. [See the social work](/marketing/social-media) ![Dr. Jeanine Downie of Image Dermatology in a vertical social video titled Why I Highly Recommend Sculptra, shown whole on an iPhone.](/_astro/downie-short-poster.D5i6kQzR_1z8RiN.webp) Social video Dr. Jeanine Downie Image Dermatology ![The Practice OS reviews screen with demo data, shown whole.](/_astro/practice-os-reviews.Do2UMcpV_ZoahrY.webp) Booked visit and review request Practice OS. Demo data. Read the transcript of Dr. Jeanine Downie of Image Dermatology on Sculptra Um, I love Sculptra. It works really, really well. I have it in my own face. I tell my patients all the time. It stimulates collagen under the surface of your skin. Hey, Image Dermatology fans, Dr. Jeanine Downie here. So, Sculptra. For the New Year, a lot of people are talking about regenerative procedures, regeneration, collagen biostimulating, and I'm excited to be here with them. So Sculptra is one of those things I've been doing in my practice for years. I think I did one of the first live injections of Sculptra on national TV back in 2000, date myself, 2009 or 2010, on the Dr. Oz Show. Um, I love Sculptra. It works really, really well. I have it in my own face. I tell my patients all the time. It stimulates collagen under the surface of your skin. So you look natural, but you feel a little younger, maybe a little prettier. Your skin looks a little, a little bit better. Um, it's a great biostimulator. I use it a lot for this area of the arms. I use it a lot for the décolletage, which is this area of the chest right here. Works really, really well. The tops of the knees, it works well. The buttocks. Sculptra is fantastic. So it is poly-L-lactic acid. It builds collagen under the surface of the skin. It roughly takes somewhere between four and six treatment sessions that is coming once a month. It's for all races and ethnicities, even sensitive skin, both males and females. My patients really love it a lot, and it is something that you want to consider. You will not look done, but you will look your natural best. And depending on your habits of tanning, smoking, exercise, et cetera, et cetera, it can last for up to two years. So consider Sculptra as part of your biorejuvenative process for your face, your chest, your whole body. Come see me. Let's have a discussion. Let's Sculptra you. > “AEVA has more than doubled our leads, boosting revenue significantly. It also reduces staff follow-up work, making it even better.” Dr. Jeanine Downie Image Dermatology Problems and answers ## Your best marketing is the doctor AEVA gets the doctor seen in search and video, brings patients back and handles reviews. ### Your expertise never reaches search Patients search the questions you answer every day, and someone else's page shows up. AEVA's experts run dermatology SEO and AI search visibility. The doctor's expertise shows up on your site and in search results. [SEO](/marketing/seo) ### No steady social video of the doctor's work ### Cosmetic patients drift away after a series ### Reviews nobody requests or answers ![The DSI Hair website AEVA built, with a doctor greeting a patient in an exam room behind the headline Hair Transplant Clinic in Illinois for Natural, Lasting Results.](/_astro/dsi-hair-site.GB_5zQbB_ZQJDdf.webp) DSI Hair website. Built by AEVA. Hero video plays in view. Follow one patient ## One patient record from search to review One patient record carries a cosmetic dermatology patient from a search answer to a review. This is an example, and every step uses demo data. 1. ### Search answer Growth Engine They search a skin question and find the doctor's answer on your site. 2. ### Online booking Practice OS They book online, then finish digital intake and consent in the patient app before they arrive. 3. ### Charted visit Practice OS The doctor charts the visit on the same profile that already holds their intake. 4. ### Checkout Practice OS and Growth Engine At checkout, the payment posts to their contact card and feeds your reporting automatically. 5. ### Follow-up Practice OS A review request goes out after the visit. Later, a reactivation campaign brings them back for their next treatment. ![The Practice OS CRM history for a demo patient, listing her texts, calls, visits, payments and the email campaign she opened, beside her contact details.](/_astro/practice-os-crm-contact.BGd94LLi_1j9RjD.webp) Practice OS, contact card from intake to review request. Demo data. ![The Practice OS patient app booking flow: a microneedling service, a provider, an October date and a 5:15 PM time picked for a demo patient.](/_astro/practice-os-mobile-booking-flow.BgTsX7ox_ZQpYxV.webp) Who AEVA fits ## Built for practices where the doctor is the brand AEVA works with dermatologists, med spas and plastic surgeons. Practice OS can be bought on its own, and every Growth Engine plan includes it. Pricing shows both. ![Dr. Jeanine Downie on a video call, smiling and speaking to camera in front of tall paned windows.](/_astro/downie-testimonial-poster.DPBJcpMK_Z3mpqQ.webp) Dr. Jeanine Downie Image Dermatology Read the transcript of Dr. Jeanine Downie of Image Dermatology on working with AEVA In terms of my main gripes from previous marketing kind of solutions, what they want a lot of these different companies is they want your patient information, your patient demographics, your patient, you know, cell phone numbers, and then they go ahead and they market to your patients themselves. And that quite frankly was not working for me. And that's not what I wanted. So that was one of my main gripes that I felt like I was being used to grow other companies, but not to grow my own company. And with AEVA, there's an automation component that does make my front desk staff's life easier so that they can pick up the phone for other things and get back to patients that are already in the queue and interested a bit later. I'm delighted with the service. I think it's a great idea. I think it's a wonderful service and I plan on continuing with it. A good fit for you ### AEVA fits if this sounds like your practice. - You run a dermatology practice with a cosmetic side - Your patients ask for the doctor by name - You want marketing and software on one record See how your marketing and patient records connect in a demo. [Book a demo](/book-a-demo) A better fit elsewhere Practices that only need insurance billing tools - [Plastic surgery Marketing for surgical consults](/solutions/plastic-surgery) - [Med spa Software for med spas](/solutions/med-spa) - [See how pricing works How the two offers fit together](/pricing) - [Agency or software Separate vendors or one partner](/compare/agency-vs-software) ## Key facts Products Practice OS andGrowth Engine. Founded 2021 - ### Offer structure Every Growth Engine (digital marketing) plan includes Practice OS.Practice OS can be bought on its own. - ### Security AEVA is HIPAA compliant.AEVA signs a Business Associate Agreement (BAA) with every customer at sign-up. - ### Team access Every practice works directly with an AEVA expert, whatever the plan. - ### Reviews Practice OS sends review requests, monitors reviews and replies to reviews. - ### On-site shoots AEVA's own photo and video team shoots at the practice. - ### Contact sales@aevadigital.com1-833-4-MYAEVA FAQ ## Before you choose Practice OS Quick answers for dermatology practices. Do I need a dermatology marketing agency and separate software? No. Every Growth Engine plan includes Practice OS, so one partner runs your marketing and provides your practice software. The comparison page shows both. [Compare the models](/compare/agency-vs-software) Does AEVA show patient photos from my practice? AEVA's captures of the site it built for you may show patients on it. Video and social cuts with recognizable patients need your written confirmation. Does Practice OS replace my EMR? No, you can keep it. Practice OS is a CRM with charting. Practice OS connects with many of the systems practices already use, including EMRs. [Charting and consent forms in Practice OS](/platform/charting) Is patient data secure? AEVA is HIPAA compliant. AEVA signs a Business Associate Agreement (BAA) with every customer at sign-up. Practice OS adds role-based permissions and two-factor authentication options. Try - [Can your team film at our practice?](/contact?q=Can%20your%20team%20film%20at%20our%20practice%3F) - [Do you send review requests?](/contact?q=Do%20you%20send%20review%20requests%3F) - [Can patients rebook in the app?](/contact?q=Can%20patients%20rebook%20in%20the%20app%3F) ## Bring your practice and marketing together AEVA's dermatology marketing puts the doctor's expertise where patients look, in search and social video. Every patient it brings in lands on one record, and a demo walks you through it. [Book a demo](/book-a-demo) [sales@aevadigital.com](mailto:sales@aevadigital.com) [1-833-4-MYAEVA](tel:+18334692382)