AEVA Digital leadership
Jeff Woodrow Co-founder and COO
Jeff owns a med spa and writes our Learn guides from that experience. As COO he runs the team that builds Practice OS.
Jeff, Co-founder and COO.
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2021
Co-founded AEVA Digital
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3
Co-founders
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Scott -
Jeff -
Justin
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2
Products
- Growth Engine
- Practice OS
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Platform team
Jeff runs the team that builds Practice OS, the software that runs your practice, from the first booking to checkout.
About Jeff
The operator behind the platform team
Jeff is Co-founder and COO of AEVA. He and Scott Kera started AEVA in 2021, and Justin Gottlieb joined in 2022 (Justin and Jeff have been friends since they were kids). Jeff runs our development team. That's the group building the software your front desk uses, from booking a patient to checking them out.
CandidateBroker came first. Jeff was the third partner at that online hiring startup, which DataViz bought in 2014, so AEVA isn't the first company he's helped build. Like his co-founders, he learned every skill the hard way, by doing each job himself. AEVA's platform was built to his full feature list. AEVA's team has worked in aesthetics for more than a decade.
Jeff also owns the technical lines on our security page, and he's the one who confirmed how onboarding works. You sign up and send your business details for texting. Then you meet with our team about how your practice runs (so we build to what you need), you get trained, and you're ready to go.
On the record
The facts Jeff stands behind
The med spa is Jeff's own story, and he confirmed each of the other three facts himself.
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His own med spa
Jeff scaled his own med spa after seeing the results AEVA was getting for clients.
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Never used for AI training
AEVA never uses patient data to train AI models. Jeff confirmed it for the security page.
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1 week max for texting
A practice can start on AEVA right away. Texting can take up to a week to switch on.
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2 ways to move data
Migration means moving your patient list and appointment history onto AEVA. Your team can do it, or ours can.
Jeff
From Jeff
Jeff's insights on what works
Jeff explains how a practice gets started on Practice OS and moves its data over, and why AEVA never uses patient data to train AI models.
Confirmed facts
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Oct 2026 Confirmed
Onboarding steps, start timing and migration for the platform page.
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Oct 2026 Confirmed
Practice OS can also connect to other platforms through webhooks.
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Oct 2026 Confirmed
The security page line on patient data and AI training.
See Practice OS for yourself
Jeff's team builds Practice OS, and he confirmed how a practice gets started on it. Book a demo and see it running.
Book a demo