The platform
The operating system for a cash-pay practice.
AEVA is a practice management platform for med spas and other cash-pay practices. CRM, scheduling, charting, payments, memberships, a native patient app, and AI call intelligence run on one connected system, so a booking from a campaign becomes a contact, a treatment, a checkout, and a loyalty reward without anyone re-entering a thing. It is med spa software and a managed growth team in one.
One shared system
Every workflow writes to the same place.
Most practices run on a scheduler that does not talk to the POS, a CRM that does not talk to the charts, and an app bolted on after the fact. Here, the front desk sees the campaign that booked the visit, the provider sees the signed consent beside the photos, and checkout sees the package balance. Nobody re-keys anything.
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Runs the practice
Front desk, providers, and checkout all working from the same picture of every patient.
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Captures everything
Bookings, treatments, payments, before-and-afters, consents, and reviews, all on one profile.
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Proves the growth
Revenue ties back to the campaign that earned it, down to the dollar.
CRM & scheduling
The front desk runs from one shared queue.
Calls, forms, campaigns, and consult requests land in one place, tied to the patient they belong to. Booking, reminders, and prep stay attached to intent, so your team works with context instead of chasing it across tabs. When a lead from the AEVA growth engine books, the CRM already holds the campaign that earned the visit.
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One patient record holding appointments, charts, payments, memberships, loyalty, and every conversation
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Multi-provider scheduler with room and device conflict detection, so nothing double-books
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Unified inbox across SMS, calls, Facebook Messenger, and Instagram DMs, in one thread per patient
Charting & clinical
Clinical records that live where everything else does.
Charts, consents, and before-and-after photos sit on the same profile as the booking and the payment. Nothing is stranded in a separate clinical silo, and nothing has to be re-keyed to keep the picture whole. For aesthetic clinic software, that means the provider opens one record and sees the treatment history, the signed consent, and the photos together, without hunting across systems, in a med spa or a dermatology practice.
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Charts and consent on the same profile
Build custom charts and consent forms, fill them on an iPad, on desktop, or send them to the patient to complete before they arrive.
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Signed records that lock
Patient and practice signatures capture together, then the record locks so a signed consent cannot be altered after the fact.
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Before and after, side by side
Treatment photos store on the patient profile and compare side by side, right where the rest of their history lives.
POS, payments & memberships
Checkout lands on the same profile, so revenue is never a guess.
Payments, packages, memberships, loyalty, and gift cards all post to the same profile the moment they happen. That is what closes the loop. The practice knows who bought what, without anyone on the team telling it. Because the point of sale lives on that profile, every sale also ties back to the campaign that earned it, so revenue is measured, not estimated.
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Checkout tied to the visit
Pay with a card on file, cash, or both. Packages get consumed by the visits that use them, and every sale posts to the patient's record.
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Memberships that recur
Custom plans at any price and cadence, with monthly benefits that attach automatically. Patients can self-subscribe from the app.
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Loyalty that brings them back
Point tiers and a voucher catalog. Patients see their balance and redeem rewards themselves, in the app and the web portal.
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Bring your own processor
Your payment integration, your rates, no lock-in. Every transaction still feeds reporting and ad attribution automatically.

The native patient app
Your name, in your patients' pocket.
A native iOS app, branded for the practice, that carries your name on the patient's phone. It released in July 2026. Booking, perks, consent, and offers all live on the same system the front desk works in, so the patient and the practice see one consistent picture.
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A personalized home with the next appointment, pending consent forms, vouchers, and loyalty level
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Real-time booking in about a minute, plus request-a-consult and rebook-a-past-visit paths
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Browse and self-subscribe to memberships, redeem vouchers, and sign consent forms remotely
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Push a limited-time offer to the whole patient base, and let them buy it in a couple of taps
AI call intelligence
Every call becomes something you can act on.
The phone is where cash-pay patients decide. AEVA records and transcribes every call, attaches it to the right patient, and turns it into a recap, a sentiment read, and a clear next step. The same call intelligence shows the practice what patients keep asking for and where booking opportunities slip by, so the front desk improves from its own conversations instead of guessing.
What the practice gets from the calls it already takes
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Every call recorded, transcribed, and attached to the right patient, fully searchable
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A plain-English recap of each call, with sentiment, intents, and the key moments surfaced
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A recommended next step per conversation, and coaching scores that show how the call was handled
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Practice-wide trends: what patients keep asking for, and where booking opportunities slip by
The voice agent
Live, rolling out to select accounts
A voice agent is built into the system and live with a first set of accounts today, with wider rollout underway. It picks up, recalls the patient's history from the same profile, and handles the conversation in the practice's own voice. The after-hours leads that used to ring out, the ones that arrive at 2am, get answered.
Integrations & the AEVA MCP
Keep your payment processor, your website, and your AI tools.
One system does not mean a closed box. The platform keeps your own payment processor and drops its tools into the website you already run. It also exposes the AEVA MCP, a Model Context Protocol bridge that lets AI assistants like Claude and ChatGPT connect to your platform and act on the same patient data through one approved, governed connection. Your data stays in one place instead of scattered across vendors.
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Bring your own payment processor
Keep your own merchant integration and your own rates. Checkout still posts every sale to the patient record and feeds ad attribution, with no platform lock-in on payments.
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Bolt into your website
A one-line script tag drops the booking widget, chat, forms, and pop-ups onto the practice site you already have, each one wired straight into the same place.
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The AEVA MCP
A Model Context Protocol bridge that lets AI assistants like Claude and ChatGPT securely connect to your AEVA platform and act on the same patient data, instead of it sitting locked inside one tool.
The payoff
Every booking ties to revenue, so growth is provable.
This is what one connected system buys you. Because the campaign, the visit, and the checkout all sit on the same profile, the practice can trace a dollar from the ad that earned it to the moment it was paid. That is why a real result like Elite Beauty can be measured.
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A campaign books a patient
The ad or form that earned the visit is saved on the profile from the first touch.
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The visit and checkout post back
Treatment, packages, and payment land on the same profile, no re-entry by your team.
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Revenue ties to its source
Checkout knows which campaign earned the dollar, and fires the conversion back to the ad platform.
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Growth becomes provable
You see which work produced booked revenue, treatment by treatment.
That closed loop is how a result like Elite Beauty's $0 to $2M in 18 months can be traced campaign by campaign.
Platform FAQ
Frequently asked questions
What does the AEVA platform include?
The AEVA platform is a practice management platform for med spas and other cash-pay practices. It runs CRM, multi-provider scheduling, charting and consent, a full point of sale, memberships, loyalty, gift cards, reputation and review collection, a branded native patient app, and AI call intelligence, all on one shared patient record.
Does AEVA replace my current med spa software?
Yes, for most cash-pay practices AEVA replaces the stack of disconnected tools they run today. Instead of a scheduler, a separate CRM, a separate POS, and a bolted-on app, the medical spa software runs every workflow on one record. You can also keep an existing EMR and connect the marketing side to it.
Is there a patient app?
Yes. AEVA includes a native iOS patient app, branded for the practice, and it released in July 2026. Patients book in about a minute, sign consent forms remotely, browse and self-subscribe to memberships, redeem loyalty vouchers, and buy a pushed offer in a couple of taps, all on the same system the front desk works in.
How does the AI call agent work?
The AI call agent answers the phone, recalls the patient's history from the shared record, and handles the conversation in the practice's voice. It is built into the platform and live with a first set of accounts today, with wider rollout underway. Every call is also recorded, transcribed, and turned into a recap with a next step.
Can AEVA handle payments and memberships?
Yes. AEVA has a full point of sale built in: pay with a card on file, cash, or both, with an in-person terminal for card-present checkout. Memberships recur at any price and cadence with benefits that attach automatically, and patients can self-subscribe from the app. Every transaction posts to the patient record and feeds reporting.
Is AEVA a practice management platform or a marketing service?
AEVA is both. The platform is the patient engagement software that runs the practice, and a managed growth engine of paid ads, SEO, content, and video sits on the same data. Because the record is shared, the marketing that earns a booking and the checkout that closes it live in one place.
Is AEVA an alternative to Boulevard, Zenoti, or GoHighLevel?
Yes. AEVA is aesthetic clinic software built around one shared record and paired with a managed growth team, where Boulevard, Zenoti, and GoHighLevel are software only. The same data that runs scheduling, charting, and checkout also proves which campaign earned each dollar, so growth is measured against real revenue instead of guessed at.
See the whole platform run on one shared system.
We will walk through scheduling, charting, checkout, the patient app, and the voice agent together, connected end to end, so you can see exactly how it fits your practice. If you are weighing options, see how AEVA compares to other med spa software, or read how the platform powers med spa marketing.