Dermatology marketing that starts with the doctor's expertise
Book a demoDermatology marketing
What is dermatology marketing?
Dermatology marketing is how a dermatology practice gets new patients and keeps the ones it has. That covers search, social media, reviews and follow-up. In dermatology the doctor is usually the brand. People want to hear from the doctor before they book a filler or laser appointment. Your website and your search results answer their questions. Short videos show the doctor's work. After a treatment series, follow-up texts and emails bring patients back. Reviews tell the next patient what to expect.
With AEVA, your marketing carries the doctor's expertise even when the doctor isn't in the room. Your marketing and your practice run on one record per patient, holding everything the practice knows about them.
- Growth Engine
- Practice OS
- Found the doctor's answer Came from a search result
- Saved as a new contact Their record starts here, demo data
- Booked online Doctor and time held
- Intake done early Consent signed before the visit
- Review request sent On the same patient record
Doctor-led marketing
One dermatology patient, seen, booked, reviewed
Here's an example of how that looks (it's a workflow, not a client result). A patient has a question about their skin and searches it. They find the doctor's answer on your website, and maybe they saw the doctor in a social video first. They book online. The visit gets charted and a review request goes out afterward. The booking, the visit and the review request all sit on the same patient record in Practice OS.
See the social work
Booked visit and review request Practice OS. Demo data. Read the transcript of Dr. Jeanine Downie of Image Dermatology on Sculptra
Um, I love Sculptra. It works really, really well. I have it in my own face. I tell my patients all the time. It stimulates collagen under the surface of your skin.
Hey, Image Dermatology fans, Dr. Jeanine Downie here. So, Sculptra. For the New Year, a lot of people are talking about regenerative procedures, regeneration, collagen biostimulating, and I'm excited to be here with them. So Sculptra is one of those things I've been doing in my practice for years. I think I did one of the first live injections of Sculptra on national TV back in 2000, date myself, 2009 or 2010, on the Dr. Oz Show.
Um, I love Sculptra. It works really, really well. I have it in my own face. I tell my patients all the time. It stimulates collagen under the surface of your skin. So you look natural, but you feel a little younger, maybe a little prettier. Your skin looks a little, a little bit better. Um, it's a great biostimulator.
I use it a lot for this area of the arms. I use it a lot for the décolletage, which is this area of the chest right here. Works really, really well. The tops of the knees, it works well. The buttocks. Sculptra is fantastic.
So it is poly-L-lactic acid. It builds collagen under the surface of the skin. It roughly takes somewhere between four and six treatment sessions that is coming once a month. It's for all races and ethnicities, even sensitive skin, both males and females. My patients really love it a lot, and it is something that you want to consider.
You will not look done, but you will look your natural best. And depending on your habits of tanning, smoking, exercise, et cetera, et cetera, it can last for up to two years. So consider Sculptra as part of your biorejuvenative process for your face, your chest, your whole body. Come see me. Let's have a discussion. Let's Sculptra you.
“AEVA has more than doubled our leads, boosting revenue significantly. It also reduces staff follow-up work, making it even better.”
Problems and answers
Your best marketing is the doctor
AEVA gets the doctor seen in search and video, brings patients back and handles reviews.
Patients search the questions you answer every day, and someone else's page shows up.
AEVA's experts run dermatology SEO and AI search visibility. The doctor's expertise shows up on your site and in search results.
SEO
Follow one patient
One patient record from search to review
One patient record carries a cosmetic dermatology patient from a search answer to a review. This is an example, and every step uses demo data.
-
Search answer
Growth EngineThey search a skin question and find the doctor's answer on your site.
-
Online booking
Practice OSThey book online, then finish digital intake and consent in the patient app before they arrive.
-
Charted visit
Practice OSThe doctor charts the visit on the same profile that already holds their intake.
-
Checkout
Practice OS and Growth EngineAt checkout, the payment posts to their contact card and feeds your reporting automatically.
-
Follow-up
Practice OSA review request goes out after the visit. Later, a reactivation campaign brings them back for their next treatment.
Who AEVA fits
Built for practices where the doctor is the brand
AEVA works with dermatologists, med spas and plastic surgeons. Practice OS can be bought on its own, and every Growth Engine plan includes it. Pricing shows both.
Read the transcript of Dr. Jeanine Downie of Image Dermatology on working with AEVA
In terms of my main gripes from previous marketing kind of solutions, what they want a lot of these different companies is they want your patient information, your patient demographics, your patient, you know, cell phone numbers, and then they go ahead and they market to your patients themselves.
And that quite frankly was not working for me. And that's not what I wanted. So that was one of my main gripes that I felt like I was being used to grow other companies, but not to grow my own company.
And with AEVA, there's an automation component that does make my front desk staff's life easier so that they can pick up the phone for other things and get back to patients that are already in the queue and interested a bit later.
I'm delighted with the service. I think it's a great idea. I think it's a wonderful service and I plan on continuing with it.
A good fit for you
AEVA fits if this sounds like your practice.
- You run a dermatology practice with a cosmetic side
- Your patients ask for the doctor by name
- You want marketing and software on one record
See how your marketing and patient records connect in a demo.
Book a demoA better fit elsewhere Practices that only need insurance billing tools
Key facts
Products
Practice OS andGrowth Engine.
Founded 2021
-
Offer structure
Every Growth Engine (digital marketing) plan includes Practice OS.Practice OS can be bought on its own.
-
Security
AEVA is HIPAA compliant.AEVA signs a Business Associate Agreement (BAA) with every customer at sign-up.
-
Team access
Every practice works directly with an AEVA expert, whatever the plan.
-
Reviews
Practice OS sends review requests, monitors reviews and replies to reviews.
-
On-site shoots
AEVA's own photo and video team shoots at the practice.
-
Contact
sales@aevadigital.com1-833-4-MYAEVA
FAQ
Before you choose Practice OS
Quick answers for dermatology practices.
Do I need a dermatology marketing agency and separate software?
No. Every Growth Engine plan includes Practice OS, so one partner runs your marketing and provides your practice software. The comparison page shows both.
Compare the modelsDoes AEVA show patient photos from my practice?
AEVA's captures of the site it built for you may show patients on it. Video and social cuts with recognizable patients need your written confirmation.
Does Practice OS replace my EMR?
No, you can keep it. Practice OS is a CRM with charting. Practice OS connects with many of the systems practices already use, including EMRs.
Charting and consent forms in Practice OSIs patient data secure?
AEVA is HIPAA compliant. AEVA signs a Business Associate Agreement (BAA) with every customer at sign-up. Practice OS adds role-based permissions and two-factor authentication options.
Bring your practice and marketing together
AEVA's dermatology marketing puts the doctor's expertise where patients look, in search and social video. Every patient it brings in lands on one record, and a demo walks you through it.
Book a demo