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Practice software vs AEVA

AEVA vs Boulevard for med spas that need marketing too

AEVA vs Boulevard is a comparison of scope. Boulevard sells software. AEVA sells software plus a marketing team that runs your paid ads, SEO, content, and video on the same system that books, charts, and checks out the patient. This page lays out that difference, a front desk on its own next to a front desk with the growth work run for you.

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Where Boulevard is strong

Boulevard runs a strong front desk.

If you are weighing the two, start with where Boulevard is strong. Boulevard built its front desk around design, and a team can learn its scheduling, client record, and checkout quickly. Below that is where AEVA covers ground a front-desk tool leaves to the owner, the paid ads, the SEO, the content, and the video, all run by a managed team on the same system.

  • A front desk built around design

    Boulevard built its reputation on the front-of-house experience. Scheduling, the client record, and checkout live in one interface a front-desk team can learn quickly. [NEEDS FACT: a verifiable Boulevard design or usability specific, e.g. an award, a named feature, or an adoption figure]

  • Booking and payments in one product

    Self-booking, point of sale, and the client profile sit in the same product, so a salon or med spa runs the operational day without bolting on a separate payments tool. [NEEDS FACT: a verifiable specific on Boulevard's booking or payments, e.g. supported processors or a throughput figure]

  • Built for the appointment business

    Boulevard is built for salons, spas, and aesthetic practices rather than adapted from a general-purpose CRM. [NEEDS FACT: a verifiable specific that shows the vertical focus, e.g. a category-specific feature or client count]

Where AEVA is different

Practice software runs the front desk. AEVA runs the front desk and the marketing.

Practice software books, charts, and checks people out. The work that decides whether a practice grows, the paid ads, the SEO, the content, and the video, lives outside that tool, and most owners hire and manage it themselves. AEVA runs that work inside the same software that runs the practice.

  • The team comes with the software

    Practice software hands you a tool and leaves the marketing to you. AEVA's specialists run your paid ads, SEO, content, and video. Your front desk keeps running the schedule while AEVA's team runs the campaigns.

  • One system, front desk to first click

    The system that books, charts, and checks out a patient is the system the marketing runs on. When a patient books from an ad and pays at checkout, both events land on the same patient profile, so the report shows which campaign produced that dollar.

  • Agentic AI behind the experts

    AEVA's own AI takes on the repeatable production work behind the ads, pages, and video, so a team of dozens of specialists ships that work for every practice at once, without the quality waiting on the next great hire.

The platform that runs the practice and the team that grows it are connected end to end. See how that works on the platform and marketing pages.

At a glance

A fair, category-level look at what each one covers.

This table compares categories rather than feature checklists. The right column is standalone practice software, the kind Boulevard makes and many practices rely on every day. The two cover different jobs, and the right fit depends on what your practice needs to run.

  • How AEVA compares to standalone practice software like Boulevard across four areas: scheduling and payments, a managed marketing team, revenue attribution from ad click to checkout, and software plus marketing services in one relationship.

  • Scheduling, client record, and payments in one system

    AEVA AEVA: yes
    Practice software like Boulevard Practice software like Boulevard: yes

  • A managed team runs paid ads, SEO, content, and video

    AEVA AEVA: yes
    Practice software like Boulevard Practice software like Boulevard: no

  • Revenue attribution from ad click to booked checkout

    AEVA AEVA: yes
    Practice software like Boulevard Practice software like Boulevard: no

  • Software and marketing services in one relationship

    AEVA AEVA: yes
    Practice software like Boulevard Practice software like Boulevard: no

A dash marks a job that belongs to a different category of tool. It is not a knock on Boulevard, which is a strong product. Many practices pair front-desk software with a separate agency, and AEVA is where both run in the same place.

Who should choose which

How to decide between them.

For some practices Boulevard is the better fit, and we would rather you pick the right tool than the bigger one. Here is how the choice breaks down, so you can weigh it against how your practice runs day to day.

Choose practice software like Boulevard if

  • You mainly need a clean front desk: scheduling, the client record, and payments handled well.
  • Your marketing is already covered, whether in-house or by an agency you trust.
  • You want a focused operational tool and prefer to run growth yourself.

Choose AEVA if

  • You want the software that runs the practice and the team that grows it from one company.
  • You are tired of stitching a front-desk tool to a separate agency and translating between them.
  • You want every ad dollar tied back to a booking and a checkout, with specialists and AEVA's AI doing the work.

Common questions

Frequently asked questions

Is AEVA a replacement for Boulevard?

AEVA runs the front desk the way practice software does. On top of that it adds a marketing team running your paid ads, SEO, content, and video. AEVA's own AI takes on the repeatable production work behind that marketing, all on one patient profile. For many practices that replaces both a front-desk tool and a separate agency, though whether it fits yours depends on whether you want the marketing run for you.

Does AEVA do scheduling, charting, and payments?

Yes. Scheduling, the patient record, custom charts and consent, and full point of sale run in one system, so your team is not hopping between tools for a single visit. Because it all runs together, the marketing that grows the practice draws on the same patient data the front desk uses every day.

Can I keep my own marketing and just use the software?

AEVA is built so the software and the marketing team work off one shared system. If your marketing is already handled and you only want a front desk, a focused tool like Boulevard may suit you better, and we would tell you so rather than sell you a piece you do not need.

How is AEVA's AI different from software that says it uses AI?

AEVA runs many kinds of models, including ones it built for specific stages of the work, alongside frontier models, and swaps them as better ones appear. What a practice buys is the testing, its own practice data, and the workflow around the models, run by specialists who review anything a patient will see.

Bring Boulevard to the demo. We will compare them side by side.

Show us what you run today. The demo is a live AEVA account, and a specialist shapes the walkthrough around your questions, from where marketing is leaking spend to where the front desk is fighting its tools. You decide which one fits the practice you are building.

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