$0 $2M
Revenue created in Elite Beauty's first 18 months, with the practice software and the marketing running on one record.
Case study
Elite Beauty: $0 to $2M in 18 months
Elite Beauty is a med spa that launched from zero on AEVA's full system: the software that runs the practice and the marketing team that grows it, working off one record. In its first 18 months, Elite Beauty went from $0 to $2 million in revenue. Below is what AEVA ran from day one, and why the number held.
The starting point
A brand new practice, and nothing to amplify yet.
Zero is the hardest place to grow from. A new med spa opens without the things marketing usually feeds on: no patient list, no reviews, no referral habit, no proof the phone will ring. Elite Beauty opened its doors in exactly that position, and chose to put the whole engine to work from day one instead of adding tools one at a time as problems appeared.
What AEVA ran
The full system, software and marketing together.
Elite Beauty runs on the AEVA platform: scheduling, CRM, checkout, and the patient record in one place. The full marketing suite sits on that same record, so the specialists who built Elite Beauty's paid ads, SEO, content, and video tuned them against real bookings instead of vanity clicks. One team and one system, from the first campaign onward.
-
The software that runs the day
Scheduling, CRM, checkout, and the patient app on one record. The front desk, the follow-up, and the sale all post to the same profile, so nothing about a patient lives in a spreadsheet on the side.
-
The marketing that fills the book
Paid ads, SEO and AI search, expert content, and video, built by specialists who work in aesthetics all day. They tuned every campaign against bookings and revenue tracked on the same patient record.
See how AEVA runs paid ads that answer to revenue, and how payments tie each sale back to the campaign that earned it.
The result
The number, and why it compounded.
Attribution is why the growth compounded instead of spiking. Every booking at Elite Beauty carries its source, because the ad, the follow-up, and the checkout live on the same record. AEVA could see which campaigns produced booked revenue, move budget toward the winners, and cut the rest, every month for 18 months. Which treatments and channels did the heavy lifting is the part worth seeing in a demo.
What made it hold
Discounts can lift a single month. Elite Beauty grew for a year and a half because every ad, follow-up, and checkout stayed on one patient profile, so the specialists could see which campaigns were booking appointments.
- One record from the first ad to the booked appointment
- Revenue attributed back to the campaign that earned it
- Specialists tuning ads, SEO, and content on booked revenue
In their words
“They built us an engine, not a campaign. The bookings kept compounding because every touchpoint worked together.”
One honest note on scope. Elite Beauty launched new and ran the full system from day one, which is the cleanest version of this story. An established practice usually has more to amplify and grows faster from a running start, and every market is different. Treat the number as one practice's real 18 months, not a forecast of yours.
Your practice
Book a demo built around your practice.
Walk through a live AEVA account and see the path that took Elite Beauty from $0 to $2M in 18 months, from the first paid ad to the booked appointment and the checkout. Tell us what you run today, and a specialist who works with aesthetic practices will show you where the same setup would change your numbers.
Book a demo