Dermatology marketing
Growth and operations, built for a dermatology practice.
Dermatology marketing has to serve two businesses that share a front desk, the medical side and the cosmetic, cash-pay side. AEVA is the software that runs the practice. Its marketing team grows the cosmetic side. Agentic AI lets that team move faster. All of it works on one patient profile, so a booking becomes a contact, a visit, and a checkout without anyone re-entering a thing. Built by a team with years inside dermatology and aesthetics.
- Medical + cosmetic
- One patient profile
- Paid ads
- SEO and answer engines
- Expert content
- Memberships
- Patient app
- Call intelligence
Why dermatology is different
A derm practice does not grow like anything else.
Dermatology carries a medical side and a cosmetic, cash-pay side at once, and the two pull in different directions. A dermatology EHR schedules medical visits well and treats the cosmetic side as an add-on. A med spa platform does the reverse. A practice running both usually ends up with two schedulers, two patient lists, and a front desk reconciling them by hand at the end of the day.
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Two businesses under one roof
Medical visits and cosmetic, cash-pay work run on different rhythms, with different schedulers, different follow-up, and different ways patients decide. A medical EHR handles charts and referrals well but stumbles on cosmetic deposits and memberships, so a practice usually buys a second tool for the cash-pay side and then pays someone to keep the two in sync.
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Referrals and self-pay, side by side
A referral from a primary-care office and a self-booked cosmetic consult are not the same path. The practice needs to see where each came from and keep the context that earned it.
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Reputation does the heavy lifting
For cosmetic dermatology, patients pay out of pocket, so credibility comes before any ad dollar works. Reviews, before-and-afters, and a serious web presence carry the booking.
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More volume, more places it can leak
A busy derm practice fields a high call load across both sides of the business. Every missed call, untracked lead, or stranded record is growth slipping through a seam between tools.
How AEVA serves it
Both sides of the practice on one system, run by one team.
AEVA is the software that runs a dermatology practice. Its marketing team grows the cosmetic side from inside that same software. Agentic AI handles the repeatable production so a boutique expert team ships faster. For a derm practice, the medical and cosmetic sides share one patient profile and one schedule, so a patient who books a cosmetic treatment after a medical visit stays a single contact the whole way.
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One profile across medical and cosmetic
Appointments, charts, payments, memberships, and every conversation live on the same patient profile, whether the visit was medical or aesthetic. The front desk, providers, and checkout work from one picture instead of stitching tools together.
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A full marketing suite, run by specialists
Paid ads, SEO, the answer-engine layer, expert-written content, and video, built by people who work in dermatology and aesthetics. Every campaign is judged on the cosmetic bookings and revenue it produced.
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Agentic AI behind the team
AEVA's own AI drafts treatment pages, ad variants, and follow-up sequences, and a named specialist reviews and approves anything a patient will see. The specialists own the outcome. The AI clears the repeatable production that used to cap how much a boutique team could ship.
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Every booking ties back to its source
Because the campaign, the visit, and the checkout sit on one profile, the practice can trace a cosmetic booking from the ad that earned it to the moment it was paid. The monthly report shows which campaign booked which patients and how much they paid.
The connected loop
From the first touch to a provable cosmetic booking.
When a derm practice runs both sides connected end to end, every dollar of cosmetic revenue has a traceable source. A patient's first ad click, the booking, the medical or cosmetic visit, and the checkout all land on the same profile, so a self-pay payment ties back to the exact campaign and treatment that produced it.
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A patient finds the practice
An ad, a search result, or a referral brings them in. The source is saved on their profile from the first touch.
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Medical or cosmetic, it is captured
The visit, the charting, and the checkout all post to the same profile, with no re-entry by your team.
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Cosmetic revenue ties to its source
Checkout knows which campaign earned a self-pay dollar and fires the conversion back to the ad platform.
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The practice keeps the context
Memberships, loyalty, and follow-up all sit on the same profile, so the next visit starts with the full history.
Proof from the field
Dermatologists already run their growth on AEVA.
AEVA already runs the marketing and daily operations for working dermatology practices, including ones led by board-certified dermatologists who chose it to grow their cosmetic side and take routine follow-up off their staff. The system was built with real dermatology practices, so the medical and cosmetic sides are handled together from the first day.
Dr. Jeanine Downie's board-certified dermatology practice grows its cosmetic side and lightens its staff follow-up load on AEVA, with the medical and cash-pay work on one patient profile.
Questions dermatologists ask
Frequently asked questions.
Can AEVA handle both the medical and cosmetic sides of a dermatology practice?
Yes. A medical visit and a cosmetic, cash-pay treatment share one patient profile and one calendar, so the referral, the charting and consent, the checkout, and the membership all attach to the same person. Nobody re-keys a patient who crosses from the medical side to the cosmetic side, and the front desk books both from one screen.
How does AEVA grow the cosmetic, cash-pay side?
A team that works specifically in dermatology and aesthetics runs the paid ads, SEO, the answer-engine layer, expert-written content, and video shot in the practice. Because the ad click, the booking, and the checkout land on the same profile, the report can name which treatment and which campaign produced each self-pay dollar, down to the individual cosmetic booking.
Does AEVA replace my current dermatology software?
AEVA replaces the scheduler, the charting and consent tool, the point of sale, and the patient app with one system that the marketing runs on too. For the medical side, AEVA integrates with most popular EMR systems. Migration means moving your patient list and appointment history onto AEVA, and we map your current derm stack to that move on the demo. [NEEDS FACT: typical cutover time and who does the data import.]
Do dermatology practices use AEVA?
Yes. Working dermatology practices, including Dr. Jeanine Downie's Image Dermatology, run their marketing and operations on AEVA. A medical chart and a cosmetic treatment sit on the same patient profile, so nobody keeps two systems in sync by hand. [NEEDS FACT: how long Image Dermatology has run on AEVA and one operational specific we can cite.]
See it run on a dermatology practice like yours.
Tell us what you run on the medical side and the cosmetic side today, and where it is leaking. The demo is a live AEVA account, and a specialist who knows dermatology walks both sides on one system, using your own numbers. [NEEDS FACT: how long the demo runs.]